Digital Banking Experience
A mobile banking app designed for iOS and Android, delivering seamless personal finance management and an intuitive user experience.
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problem
The client aimed to launch a new mobile banking experience for the Azerbaijani market that could match international usability standards while addressing local customer behaviours. Existing banking apps in the region offered limited functionality, inconsistent UX, and poor clarity across core financial flows — from card onboarding to loan and deposit management. The challenge was to create a mobile solution that not only simplified key financial operations but also adapted to the expectations and habits of diverse user groups.
solution
Through user surveys and behavioural research, we defined how people actually manage their finances. These insights shaped a unified product architecture and journey flows for cards, deposits, loans, and cashback. The design balanced local banking specifics with international UX standards, delivering a scalable cross-platform experience.
The project required a deep understanding of how users in the Azerbaijani market interact with mobile banking — both functionally and emotionally. Acting as both a UX analyst and an interface designer, I collaborated closely with the bank’s internal team to align business goals with real customer needs.
Using research-driven methods, we gathered quantitative data through surveys and combined it with qualitative insights from interviews and behavioural observation. This dual approach helped identify friction points and shape clear user journeys for complex flows such as loan requests, deposit management, and partner cashback programs.
Through iterative workshops with stakeholders and developers, the architecture evolved into a flexible, scalable system. Each decision — from flow logic to screen hierarchy — was validated to ensure consistency, clarity, and trust across both iOS and Android platforms.
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Loan application flow designed for clarity and transparency — users can preview loan terms, calculate payments, and take quick actions within a single screen before completing the application.
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Simplified multi-step card ordering and management flow with structured forms, quick controls, and transparent feedback at every stage.
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Structured cashback experience with categories, subcategories, and quick map navigation, helping users find relevant offers and track rewards effortlessly.
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see also
